Giving birth is an excruciating experience. And it doesn’t matter how many times one had to undergo this process, the pain remains the same.
In 2003 we launched the first community based newspaper in Soshanguve, Sosh Times, and we sought the buy-in of the communities we strived to serve as well as our supporters and potential advertisers. We held a series of meetings with various stakeholders including local ward councilors. Coming from a media background, we expected to face a barrage of questions from the residents.
These engagements were a mixture of elation and frustration as some people, especially those from the body of politics. Anxious perhaps, they wanted to find out who were our supporters and funders, and some were not satisfied that, in fact, we did not have any financial backing from anybody, we were using our meagre resources to launch this publication. The Media Diversity Development Agency (MDDA, was still at its infancy at the time.
However, we went ahead and our first publication went through the printing process in February 2003. And we never looked back, today we are one of the exciting newspaper, in terms of editorial quality, to be produced in the township.
Fast forward, 2921, we have now launched an online publication, Thuto Lefa. It was not an easy process considering the devastating effects of the Corona Virus.
Numerous print publications have been forced to close down because of the advertising revenue that had dwindled significantly, and it back the question; is there a need for a new publication? It is an ardent yes. We are confident there is a need for a new publication because we are unique and fresh to the reading eye.
Thuto Lefa will strive to cater, only, the schooling community. There is a great demand out there for information that is relevant to both students and learners. Often this schooling community is being overlooked by the mainstream media and therefore struggles to get information related to their career paths.
In this case this publication will deliver information empowering information and programmers that would enable students and leaners in their studies and careers of their choice. We are publishing our first article; GREAT MATRIC RESULTS? DON’T LET THE YEAR GO TO WASTE!
The adage; ‘too much work makes Jack a dull boy’ couldn’t be further from the truth. Learners in high schools are involved in many sporting and cultural activities which often go un-noticed because they are not given media coverage.
Thuto Lefa will work closely with schools management to highlight the learners’ activates outside their classroom environment. And we shall also encourage learners to write news articles of the activities they are involved in. In this regard, when circumstances permit, the management of Thuto Lefa will engage with schools management to offer Basic Journalism skills and newspaper production, (graphic design) training to learners interested in pursuing a career in the media sector.
Schools interested in this offer may make enquiries: firstname.lastname@example.org