CMA’s are keeping the spirit of Madiba alive

Clover Mama Afrika, Clover’s corporate sustainability initiative, is a community-led approach aimed at reducing poverty in neighbourhoods by empowering women and those around them to empower the generation that comes after them. And with the project running successfully since 2004 and hosting 440 training sessions with over 2313 beneficiaries over the years, the benefits of upskilling can be clearly seen.

Prof Elain Vlok, Clover Manager, Clover Mama Afrika Trust andMama Mary Lwathe .


“Our Mama Afrika’s make an effort to make an impact on those around them on Mandela Day every year. Whether they are cooking for their community, hosting the elderly or orphans at their centres and providing them with meals and entertainment, they are always making sure they leave their community members feeling loved and cared for,” explains Prof Elain Vlok, Clover Manager, Clover Mama Afrika Trust.
To honour not only Madiba but also those in their communities, some of the Mama Afrika’s had days of activities and festivities planned. Prof Vlok was invited to Mama Mary Lwathe’s centre in Winterveld to attend her special Madiba Day function and what a day it was! The Department of Correctional Services had selected Mama Mary’s project as one that has done amazing work for her community over the past 47 years. Fresh fruit and vegetables and other ingredients were delivered to her centre before Mandela Day in order for Mama Mary and her team to start prepping all the delicious food for the day.
There were teams that worked in the vegetable gardens and others were ready to paint the bakery. Mama Mary did an inspiring and beautiful speech and was really the hero of the day! Her children from the centre had prepared various songs and dances as the entertainment for the day and it was enjoyed by everyone.

Members of the Department of Correctional Services had selected Mama Mary’s project as one that has done amazing work for her community over the past 47 years.

Clover Mama Afrika is a sustainable Corporate Social Investment project that has been in existence since 2004. Over the years the project has hosted 440 training sessions with over 2313 beneficiaries. Teaching and guiding strong females (lovingly called ‘Mamas’ due to their standing in their neighbourhoods) in communities all over the country, in order to build their skills and sustain and improve their own community projects. Only the most committed are enrolled and these include women looking after orphans, the elderly and those suffering from HIV/Aids.

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